Wednesday, October 28, 2015

Is the iPad Pro Apple’s last real chance to revive slumping iPad sales?

Is the iPad Pro Apple’s last real chance to revive slumping iPad sales?:

iPad Pro Sales


With each passing quarter, it's getting harder and harder to ignore the fact that the iPad might be on the verge of becoming a has-been product just as quickly as it became a bona-fide success. There's simply no getting around it: the iPad is in trouble.

The iPad has been in a precarious position for some time now, with sales trending downward over the course of a number of consecutive quarters. In other words, this isn't a seasonal issue nor a temporary phenomenon. Yesterday, Apple revealed that it sold 9.8 million iPads during its most recent quarter, representing a 20% drop in year over year sales and a corresponding 20% drop in year over year revenue. In fact, Apple's most recent quarter marks the first time that iPad sales have checked in below 10 million units since mid-2011.

Clearly, something is amiss.

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