Can Brick-And-Mortar Retailers Beat Amazon At The Pricing Game?: I think we all know what the answer to this question is. Hint: It starts N and ends in O.
The Wall Street Journal cites a William Blair & Co. study that found Amazon's prices (including shipping but excluding sales tax) are 9% lower than what you'd pay on Walmart.com. And Walmart's online prices are about 1% lower than what you'd pay in a Walmart store. Meanwhile, Amazon's prices are 14% cheaper than Target.com's, which are 2% less than the prices in Target retail locations. Even factoring in sales tax, which Amazon does collect in a handful of states, another study shows that the online giant is still charging 11% less than what you'll pay at a Wal-Mart store and 8% less than at Best Buy outlets.
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