Phil Schiller Interview on NFC, wireless charging, and the Lightning dock connector for many years to come:
AllThingsD
got a few words in with Apple Senior Vice President of Marketing Phil Schiller. The Apple keynoter extraordinaire defended the decision to keep Passbook NFC-free, noting it had all of the functionality needed.
It’s not clear that NFC is the solution to any current problem, Schiller said. “Passbook does the kinds of things customers need today.”
As for wireless charging, Schiller notes that the wireless charging systems still have to be plugged into the wall, so it’s not clear how much convenience they add. The widely-adopted USB cord, meanwhile, can charge in wall outlets, computers and even on airplanes, he said.
“Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” Schiller said.
As for why the company is changing the dock connector that has been on nearly all iPhones and iPods since 2003, Schiller said it simply wasn’t possible to build products as thin as the new iPhones and iPods without changing the cord. Hence, the new “Lightning” connector.
That said, Schiller said that Apple doesn’t take changing the connector lightly.
“This is the new connector for many years to come,” he said.
No word on
whether or not iTunes is a monopoly.
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