Huawei's goal is to be one of the top three global smartphone manufacturers:

Chinese handset manufacturer Huawei couldn't cut it as a low cost producer and compete with white-box vendors, so instead the company turned its attention to becoming top tier manufacturer and this is apparently working out; in 2011 the company shifted from ODM to producing its own models and this has worked out for Huawei as 90% of the devices it made last year were for its own brand...
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