DMSD Insider: If Apple chose to move to OLED, Samsung now has the numbers. Quality still a consideration.

Monday, April 2, 2012

If Apple chose to move to OLED, Samsung now has the numbers. Quality still a consideration.

If Apple chose to move to OLED, Samsung now has the numbers. Quality still a consideration.:

The Korea Times reports that Apple may consider moving its displays over to OLED from LCD. Samsung, Apple’s biggest display provider, is ramping up OLED production to the point where it could meet Apple’s demand numbers.

Thanks to the increased volume, chances have been raised to ship Samsung’s OLEDs for Apple’s iPads and even iPhones, said unnamed Samsung executives on the condition of anonymity.
`So far, Apple has questions over an output commitment and product volume as Samsung’s OLED business isn’t on full track. But chances have risen to break the wall,’’ said one Samsung executive.
Apple is Samsung’s biggest customer, buying $7.8 billion of components such as memory chips and LCDs in 2011. This year, it will buy around $11 billion of Samsung parts despite the deepening legal battle between the two companies.
Apple is using LCDs in most of its i-branded products. It’s known that Apple previously denied Samsung’s offer to use OLEDs as the American firm believes OLEDs have some “technological problems.’’
Apple spokesman Steve Park declined to comment.

I am sure Apple’s display requirements are not just demand-based. Those “technical problems” mentioned above likely include “Retina”-type pixel density resolutions and similar color accuracy of LCD. While OLED displays are often impressive to look at, sometimes they are oversaturated in color. Moreover, I have never heard of a model that nears 300PPI.
(Samsung Flexible Super AMOLED Display Pictured)