If you visit an Apple store once at the beginning of a week and again at the end of the week, chances are you’re seeing a completely new set of inventory. Impressively, the company turns over its inventory every five days, according to a new study.
Analyst firm Gartner in its 2012 Supply Chain Top 25 study says that Apple restocks its shelves 74 times a year, beating out companies like Amazon, Dell, and P&G for most inventory turned. Amazon, which is famous for its quick shipping times, only turns its inventory 10 times a year. Dell has a slightly higher refresh rate at 35 times a year, and P&G falls at five times a year.
Apple’s numbers are actually closer to fast food chain McDonalds, which turns its inventory 142 times a year. Think about, Apple turns its inventory like a food retailers, whose products actually have an expiration and have to be swept clean by law. In Apple second quarter earnings call of 2012, the company announced that it had sold 35.1 million units of its iPhones, which was 88 percent higher than the year before. It also sold 11.8 million iPads, 151 percent higher than last year, and 4 million macs, seven percent higher than last year.
The company is rumored to be releasing a refresh to its Macbook Pro line at its upcoming developer conference WWDC in June. It’s also said that the latest operating system iOS 6 will be announced as well.
via The Atlantic; image via goodrob13/Flickr
Filed under: VentureBeat
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