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Friday, November 1, 2013
Microsoft hopes massive marketing budget will move 16M Windows tablets this year
Microsoft hopes massive marketing budget will move 16M Windows tablets this year:
Microsoft is planning on doing whatever it takes to get Surfaces and third-party Windows tablets into homes over the holiday season. WinSuperSite reports that Microsoft's goal is to sell 16 million Windows tablets before the end of December, while simultaneously repairing consumer opinion of the company's brand after the botched launch of Windows 8. With Windows 8.1, Microsoft is going to spend a boatload of cash, $405 million according to WinSuperSite, in order to change consumers' minds. This is a significant leap over last year's $241 million for retail Windows marketing.
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