Peter Lau, CEO of OnePlus, said on Wednesday, that the company is selling the OnePlus One at cost. Lau pointed out that OnePlus doesn't spend money on advertising, deciding instead to sell the phone online using community partners and online marketing. No money is spent getting the OnePlus One to smile through the window at passerby's in the mall. "We are selling the phone at cost," said the executive. "We are able to do that by redistributing our costs to better benefit the user."Selling a high-end handset at cost and making up the difference by getting device owners to make additional ...
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