Replacement TV purchase decisions driven by picture and sound quality despite introduction of new features, says DisplaySearch

Replacement TV purchase decisions driven by picture and sound quality despite introduction of new features, says DisplaySearch: Consumers worldwide still consider picture quality, sound quality, price, and ease of use to be most important to their upcoming replacement TV purchase decisions. According to DisplaySearch, picture quality is the most important feature for consumers in mature markets making an upcoming replacement TV purchase, with an importance index of 148. Sound quality follows closely, with an index of 132 (the index compiles responses rating a driver "important" or "most important"; scores above 100 indicate relatively high importance). Price and ease of use ranked nearly as high as sound quality in mature markets, but in emerging markets having a good warranty or service plan ranked higher than both of those.