(refresh for updates)
McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.
10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”
10:03: “In general Education is in the dark ages”
10:05: 20,000 EDU apps on iPad. Many more in iBookstore
10:07: 1.5M iPads used in Education.
10:08: “Reinventing Textbooks”
10:09: How do textbooks measure up? Content amazing but portability and durability are bad.
image via the Verge
10:10: Roger Rosner on hand to demo iBooks 2 (tip from earlier) demonstration: 3D model in the midel of textbook that kids can rotate.
10:15: Finger as highlighter, change color, etc. all taken to area called “Notes”
10:18 Glossery terms turn into digital flash cards. With Shuffle.
10:20 in the iBookstore there is a new category called “textbooks”
10:21: Schiller back, “That is iBooks 2″
Live now http://itunes.apple.com/us/collection/textbooks/id27820?fcId=493406756&mt=11
10:23: New Mac App called “iBooks Author” Includes Templates (as you’d expect). Very iWorky interface.
10:25: Interactive graphics widgets. Import from other iWork applications. ”Interactive Experiences without any programming necessary” However to do complex stuff, Javascript and HTML5 work too.
10:28: “Publishing to the iBookstore is very simple” but also preview on iPad button which sends to connected iPad.
10:30 Not just for TextBooks but publishing all kinds of Books.
10:32 iBooks publisher is available today for Free
10:35: Textbooks are available today as well from all different types of vendors and for different levels of students for $14.99/ea. PEarson, McGraw Hill, Houghton Mifflin etc.
10:37: Not just about high school. Apple worked with DK Publishing for beautiful K-6 books.
10:40: Showing video
10:45: There seem to be a few takeaway themes here: This is all free (except the textbooks which are cheaper and a much better value). This will engage children thereby improving learning. Publishers make great content and are on board (3 big companies represent 90% of textbooks). Lots of heartwarming stories.
10:47: Eddie Cue is up for part 2… iTunes U.
10:48: 700M downloads from iTunes U.
10:49 new iTunes U app…with dark wood bookshelf (IVY league, not Busch League)
10:50 Students and teachers communicate over this. RIP Blackboard. (College professors are all high fiving each other right now)
10:51 Whole curriculum in one app. All organized. Need some materials buy from iTunes.
10:53: Universities are using iTunes around the world already. Now K-12 can sign up for iTunes U as well.
10:55: Phil is back: Repeats that Apple exists between Liberal Arts and Technology and its roots in Education go all the way back to the Apple II.
10:56 That’s it, signing off.
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