A PwC survey found that carriers are fully aware about the inevitability of the subsidy model, but are trying ways to diversify from it, instead of just upselling people to smartphones - an exercise which didn't prove fruitful, as the average customer loyalty fell from 59 months in 2010 to the abysmal 48 months in 2011, and is still falling...
Monday, March 26, 2012
Fed up with bleeding subsidy cash to Apple, Samsung and HTC, carriers rev the prepaid engines
Fed up with bleeding subsidy cash to Apple, Samsung and HTC, carriers rev the prepaid engines: A PwC survey found that carriers are fully aware about the inevitability of the subsidy model, but are trying ways to diversify from it, instead of just upselling people to smartphones - an exercise which didn't prove fruitful, as the average customer loyalty fell from 59 months in 2010 to the abysmal 48 months in 2011, and is still falling...
A PwC survey found that carriers are fully aware about the inevitability of the subsidy model, but are trying ways to diversify from it, instead of just upselling people to smartphones - an exercise which didn't prove fruitful, as the average customer loyalty fell from 59 months in 2010 to the abysmal 48 months in 2011, and is still falling...
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