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Sunday, March 31, 2013
One key to Samsung’s success: ‘They’re not stopping to think. They’re just making more phones.’
One key to Samsung’s success: ‘They’re not stopping to think. They’re just making more phones.’:
There are many reasons for Samsung's (005930) recent success but one of the under-appreciated ones is their willingness to crank out new products at a rapid pace without fear of diluting their brand. In a lengthy profile of South Korea's largest company, Businessweek contrasts Samsung's gung-ho approach to releasing products with Apple (AAPL), which typically releases fewer products each year and prefers to enforce a certain uniformity of user experience across its product lines. Samsung, on the other hand, has made its name by cranking out smartphones and tablets of vastly different sizes, builds and prices aimed at appealing to as many different markets as possible.
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