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Thursday, March 28, 2013
The best news for BlackBerry: Its success may not hinge on the American market
The best news for BlackBerry: Its success may not hinge on the American market:
Everything we've seen so far suggests that AT&T (T) has put absolutely no effort into marketing the BlackBerry (BBRY) Z10 to its customers or has even trained its retail staff how to talk about the benefits of the Z10. But there's some good news for BlackBerry out of all this — it made not even need the American consumer market to thrive. Barron's points us to a new note from Bernstein Research analyst Pierre Ferragu, who says that the slow start on AT&T shouldn't derail BlackBerry's fortunes long-term because "BlackBerry isn’t a U.S. story anymore."
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