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Tuesday, April 2, 2013
Samsung has Apple completely outgunned in advertising spending
Samsung has Apple completely outgunned in advertising spending:
Samsung (005930) will likely sell a lot of Galaxy S4s this year thanks in no small part to its gargantuan advertising budget that dwarfs the advertising spending of even the world's most valuable technology company. Asymco's Horace Dediu on Tuesday posted a chart on his Twitter account comparing the sales, general and administrative expenses for both Apple (AAPL) and Samsung, and it revealed a remarkable spending disparity between the two companies.
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