Is Google’s greatest strength the freedom to fail?

Is Google’s greatest strength the freedom to fail?:
Google clearly has a number of strengths, but its greatest may be the freedom to fail. Google shares are up more than 28% so far in 2013 and the company's market capitalization recently topped $300 billion for the first time. Investors are bullish on Google's prospects for the future and perhaps one of the reasons is that Google has shown time and time again that it is willing to take big risks in an effort to drive innovation.

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