You won’t believe how little Windows PC makers earn for each PC sold

You won’t believe how little Windows PC makers earn for each PC sold:
The PC market is not a very good business to be in right now. Growth is slowing, Windows 8 isn't helping, and vendors are rehashing old gimmicks in an effort to turn things around. Beyond declining shipment figures and sinking average selling prices (ASPs), there is another number industry watchers keep their eye on that will almost certainly shock people who don't follow the PC business closely: the amount of money, on average, that PC vendors make for each computer sold.

Continue reading...