As smartphone growth slows, Windows Phone could come out on top:

Smartphone market saturation
is fast approaching, but a winner may step forward once the dust settles after all.
According to IDC, despite 39.2% growth in 2013 (the year of 1 billion smartphone shipments) every major OS will begin to gradually shed its market share over the next four years -- every OS except for
Windows Phone. As the developed markets hit saturation, OEMs with a plan to reach maturing markets will have the most room for growth.
Microsoft has already positioned Windows Phone as
the OS for the rest of the world, a move that could pay dividends as the decade comes to a close.
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