Tablets, ultrabooks become more affordable in emerging markets, says ABI Research
Press release; Joseph Tsai, DIGITIMES [Tuesday 23 December 2014]
The average selling price (ASP) of ultrabooks and tablets declined by 7.8% in 2014 as the market matured and commoditized, allowing these devices to become more affordable in all markets. According to ABI Research, the average weeks of household income needed to buy a tablet or ultrabook both declined by approximately 30% on year, making these devices more affordable to a wider range of consumers.
"Across 22 different countries between 2013 and 2014, there was an 8.5% decline for the ASP of tablets and 7.1% for Ultrabooks," said research analyst Stephanie Van Vactor. "This decline is allowing these devices to reach a larger audience in a wider range of countries." Although growth is slowing for both these types of devices, affordability could help prevent a drastic decline in sales.
The affordability of personal technology devices is strongest in many mature markets, such as the US, Japan, and Germany, primarily due to the higher household income.
No comments:
Post a Comment