Saturation in China market expected to affect global LCD TV shipments in 2015, says WitsView

Saturation in China market expected to affect global LCD TV shipments in 2015, says WitsView: Global LCD TV shipments for 2015 are expected to reach 223.4 million in 2015, according to WitsView. The firm outlined a number of factors influencing the figures. Firstly, the depreciation of both the euro and currencies in emerging markets has widened the losses for branded TV vendors. Secondly, demand in China and other major markets are reaching saturation. Thirdly, there is a lack of global sporting events to stimulate TV sales. And lastly, the shipment strategies of vendors have changed from achieving high volume to selling premium quality, high-margin products.