Logitech's new Logi brand debuts with the BLOK family of durable iPad cases

Logitech's new Logi brand debuts with the BLOK family of durable iPad cases:

Logitech made a brainstorming session, a focus group and means tested variability study (ok, we made this one up) recently, and concluded that its name is not hip enough for the younger crowd, then changed the title of its new line of accessories to Logi. Yes, simply Logi, as it polled better with said crowd.

First in line to carry the new name are the Logi BLOK family of cases for Apple's iPad. The trio consists of the Logi BLOK Protective Shell, the Logi BLOK Protective Case and the Logi BLOK Protective Keyboard Case. The motto of the new line is "made to be dropped", ...