“(Apple) shipped 26.9 million smartphones worldwide for 17 percent market share, up from 14 percent recorded a year earlier,” said Strategy Analytics Executive Director Neil Mawston in a press release. “Apple had a solid quarter in the important United States market and this helped to strengthen its global performance.”
Samsung led the charge, however, with a record 35 percent global share. The report mentioned Samsung successfully delivered “numerous hit models,” such as the Galaxy and Galaxy Note, despite competition in stores and courtrooms. Meanwhile, the remaining handset manufacturers, such as Nokia, fell into the “Others” category at 48 percent.
“Samsung shipped 56.9 million smartphones worldwide and captured a record 35 percent market share in the third quarter of 2012. This was the largest number of units ever shipped by a smartphone vendor in a single quarter,” Mawston added.
Samsung and Apple essentially shipped over half of all the smartphones worldwide in Q3—up from roughly one-third just a year ago. Strategy Analytic Senior Analyst Neil Shah therefore noted shipping volumes have “polarized” around the two brands.
It is worth noting a recent report by research firm IDC had slightly different numbers than Strategic Analytics for the quarter: Apple took 15 percent of the market share in Q3 2012, while Samsung posted a record 31.3-percent.
This articles is cross-posted on 9to5Google.
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