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Monday, February 25, 2013
New study reveals some surprising demographic data for tablet owners
New study reveals some surprising demographic data for tablet owners:
There are some clear signs that the iPad owner base os older than the iPhone owner base, such as the stronger popularity of bingo and hidden object games on the iPad. Now, a new comScore study provides some interesting numbers about tablet and smartphone demographics. According to comScore, 14% of tablet owners are older than 65, while just 8% of smartphone owners fall into that category. For the 55+ age-range, the split is 29% - 20%. This is a surprisingly big gap considering that more than 50% of American mobile phone users now have smartphones. It appears that there is still some resistance towards smartphones among older consumers, while tablets may be viewed as an easier alternative to PCs and laptops.
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