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Sunday, March 3, 2013
Former Apple marketing guru brought in to save Motorola as Google’s panic grows
Former Apple marketing guru brought in to save Motorola as Google’s panic grows:
There is no end to the humiliation the old Motorola guard is being forced to endure. Google's (GOOG) top executives keep making disparaging comments about Motorola handsets. Many Motorola leaders have effectively been hounded out of the company via insulting contract negotiations. And now a legendary Apple (AAPL) star, Guy Kawasaki, is being brought in to teach the grandmother of the cell phone industry how to dance the Harlem Shake. Kawasaki is mostly known for his contribution in developing some of Apple's most successful computer marketing campaigns, notably for Macintosh back in the Eighties.
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