Americans Name Price For Their Personal Data

According to a new study, Americans expect rewards and discounts for allowing advertisers access to their personal info. That seems pretty fair to me, what do you think? New research has found that 45 percent of consumers are willing to share data collected about them online if it means advertisements would be better tailored to their preferences. However, consumers also expect to receive something in exchange for providing personal info. Namely, 59 percent of consumers said that if they pass along their personal data, they'd be more willing to buy products and services from brands that offer discounts and rewards. Comments



via [H]ardOCP News/Article Feed http://www.hardocp.com/news/2013/06/25/americans_name_price_for_their_personal_data/