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Wednesday, June 26, 2013

Samsung raises its marketing budget with sights set on Apple

We recently told you that Samsung outspends HTC in marketing dollars by a hefty 10 to 1 margin; but the Korean based manufacturer is not slowing down spending in order to allow HTC, or any other OEM for that matter, to catch up. According to information from industry publication Ad Age, Samsung's spending for ads in the U.S. rose 58% last year to $881 million...



via PhoneArena - News

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