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Tuesday, September 17, 2013
Broadcasters staring down the barrel of a gun as tablet video consumption explodes »
Broadcasters staring down the barrel of a gun as tablet video consumption explodes »:
The new video report from Ooyala gives us a glimpse of how rapidly the American consumer's habits are changing. As broadcast television continues its slow disintegration, consumers are increasing their video consumption on smartphones and tablets with ferocious speed. Time spent on watching videos on tablets increased by a massive 59% during the first half of 2013. Interestingly, the peak period for staring at iPads is now Friday night. Broadcast behemoths like ABC, NBC and CBS abandoned Fridays years ago, opting to dump dying shows into Friday night time slots and focus their efforts on the first four days of the week. This has evidently started backfiring as consumers are turning Fridays into tablet video nights. This will no doubt erode Friday audiences of major channels even further, accelerating the downward spiral of big broadcasters.
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