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Wednesday, September 18, 2013
iPhone 5c could spell serious trouble for Apple »
iPhone 5c could spell serious trouble for Apple »:
The first projections covering iPhone 5c and iPhone 5s launch-week sales are in — and they seem to indicate that Apple's worries about cannibalization are valid. Citi Research estimates that Apple will sell 4.5 million iPhone 5c units and 3.2 million iPhone 5s units between pre-sales and the upcoming opening weekend. If these numbers are in the ballpark, they imply that consumers went for the cheaper option in a big way even though the price differential is a slim $100 on contract, and Apple went to great lengths to stress how the 5s is superior to the 5c. As we head towards the Christmas season, the gap is likely to widen further. The Christmas period in North America and Western Europe is defined by handset sales tilting towards cheaper, more basic models as people buy "sensible" gifts for their kids and inamoratas.
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