Apple is absolutely terrified of eroding tablet margins

Apple is absolutely terrified of eroding tablet margins:
One major reason for Apple's earnings decline in the past two quarters lies in the tablet category. After the iPad mini launch, consumers have flocked to the cheaper and smaller iPad en masse, driving down Apple's tablet margins. And today we found out just how much this concerns Apple. Despite the fact that Apple's tablet market share has dropped from 60% to 32% in just a year, the company now absolutely rejects the idea of defending market share.

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