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Friday, March 6, 2015

Samsung to lose head of US mobile business marketing

Samsung to lose head of US mobile business marketing:


Reports say that marketing chief Todd Pendleton is about to leave Samsung's US mobile branch after almost 4 years of working for the company. It is said that the other people on his team have also either left Sammy or have been transferred to other departments.



Mr. Pendleton and his team are the ones responsible for the "The Next Best Thing" marketing campaign, which is a prominent ingredient in the recipe for the Galaxy S3's success. The chief was one of the people to testify in the Apple vs Samsung patent trial, where he claimed that Sammy's flagship was prosperous ...


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