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Thursday, April 23, 2015

FEATURED -- Jony Ive is the new Steve Jobs

FEATURED -- Jony Ive is the new Steve Jobs:

Jony Ive Apple


Steve Jobs was well-known for instilling his own design tastes into Apple's products. From the skeuomorphic aesthetic that used to define iOS to the company's general aversion to superfluous buttons, Jobs was much more involved in product design than your average CEO. By all accounts, Jobs was Apple's supreme taste maker.

Now, three years after Jobs' passing, it's apparent that Apple designer Jony Ive is Apple's new tastemaker. While not an overtly controversial statement in itself, the point was driven home during an excellent Wired piece detailing the secretive development of the Apple Watch.

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