According to a new report from eMarketer, the average adult U.S. smartphone user will spend more than 3 hours a day of non-voice time with his or her smartphone and tablet in 2016. While that is a sharp rise from the 46 minutes of non-voice use that U.S. adults averaged in 2011, the growth rate is dropping sharply. For 2016, the average U.S. adult is estimated to spend 3 hours, 8 minutes on their mobile device not including phone calls. That is a 7.9% increase over last year, down from 11.3% growth in 2015. In 2013, the growth rate was 53.1%, and hit 90.9% in the prior year.
Monica Peart, ...
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