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Tuesday, February 19, 2013

Best Buy Says It Will Kill 'Showrooming' For Good

Best Buy Says It Will Kill 'Showrooming' For Good: At least this strategy is a little better than the way the company dealt with showrooming before (driving customers away). I think the hard part will be teaching a company that, for years couldn't even price match its own website, to match "19 major online competitors."

Best Buy's Low Price Guarantee hits online and in stores on March 3, signaling the end of "showrooming." Best Buy will price match all local retail competitors and 19 major online competitors in all product categories and on nearly all in-stock products, whenever asked by a customer.

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