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Tuesday, October 15, 2013
A glimpse at the future of the global smartphone market
A glimpse at the future of the global smartphone market:
In some ways, South Korea is a snapshot of where global smartphone trends are heading. The country leads the world in smartphone market penetration by about two years. Phablets took off in South Korea before they gained traction in the rest of the world thanks to Samsung's insights about this new product category. And according to Flurry, which defines a phablet as a smartphone with a screen that measures between 5 and 6.9 inches diagonally, phablet penetration in South Korea's smartphone market has now hit a dizzying 41%, far above the global average of 7%.
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