Apple’s upcoming iPhones might have the best displays on the planet:

The Retina display on
Apple's iPhone 5s might not pack as many pixels as the full HD screens on rival handsets, but it's still among the best in the business. It's not
the best, as that title is
held by none other than Samsung's Galaxy Note 3 display, but it's extremely impressive nevertheless. As good as it is though, Apple is hardly standing still. A newly published patent application filed by Apple back in 2012 reveals that Apple is actively developing exciting new technology that could have a dramatic impact on the color reproduction and vividness of future iPhone displays.
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