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Tuesday, December 17, 2013
Samsung spent an insane amount of money to make 2013 its biggest year yet
Samsung spent an insane amount of money to make 2013 its biggest year yet:
Samsung's marketing Death Star is only one weapon in its arsenal to sell as many smartphones as possible. Korea's Yonhap News reports that Samsung has spent around $4.6 billion this year alone on sales promotions that include "marketing activities aimed at boosting sales by issuing coupons and providing rebates among other financial incentives provided to consumers and retailers." The use of sales promotions has been particularly high in Korea, where Samsung offered $888 million in sales promotions that actually exceeded the $661 million it spent on advertising in its home country.
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