Frankly, this story shouldn't surprise anyone. We did report that the Amazon Fire Phone was on top of the Amazon smartphone sales list for a while, but we were clear to caveat that fact with the information that "Amazon is not a factor in sales of smartphones in the US", according to NPD, and that there was a relatively high proportion of reviews mentioning the word "return". We also found out later that there was almost no web usage for the Fire Phone.So, now that we're getting estimated sales figures on the Amazon Fire Phone, the number is expectedly low. But, just how low ...
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