New smartphone buyers in the US put screen size and LTE first, 63% of them were recommended a Samsung device

New smartphone buyers in the US put screen size and LTE first, 63% of them were recommended a Samsung device: An interesting new study by Kantar Worldpanel ComTech reveals several major trends among new smartphone buyers in the first quarter of 2014, both in terms of what customers look for in a smartphone, and also how they go on about researching what brands have to offer.

As you probably gleaned from the title already, the number one functionality Americans are after is the availability of LTE in their new smartphone, with screen size -- the most commonly referred to design factor -- coming second. Indeed, the folks behind Kantar believe that due to the undeniable standardization ...