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Tuesday, March 3, 2015

Apple doesn’t need to make the iPhone any thinner

Apple doesn’t need to make the iPhone any thinner: Smartphone Battery Power Poll

Apple's ability to make new generations of the iPhone lighter and thinner is very impressive but we may have reached a point where making the device thinner isn't just unnecessary but also counterproductive. A new HuffPost/YouGov poll of over 1,000 adults that incudes 570 smartphone users shows that 73% of respondents would rather have a thicker phone with better battery life than a thinner phone with weaker battery life. In contrast, a mere 12% said they wanted a thinner smartphone while 15% said they weren't sure. In other words, the benefits from making smartphones thinner at this point in the game seem to be, well, slim.

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