IHS iSuppli: Apple buying chips at a faster rate, will remain top OEM semiconductor buyer in 2012-2013

IHS iSuppli: Apple buying chips at a faster rate, will remain top OEM semiconductor buyer in 2012-2013:
In a post on iSuppli citing the IHS iSuppli OEM Semiconductor Spend Analysis report, the research firm broke down Apple’s continued lead among top OEM semiconductor buyers, noting Apple is buying at a faster rate and “dramatically outperforming” No.2 purchaser Samsung. The research expects Apple to increase its spending on semiconductors to $28 billion this year from $24 billion in 2011, and also made the case for Apple’s continued growth in 2013. Apple will experience the fastest growth among the top 10 with the company “set to increase its chip buying at a rate nearly three times faster than the next-fastest-rising purchaser.”

Apple this year is expected to buy nearly $28 billion worth of semiconductors, up 15 percent from $24 billion in 2011, according to an IHS iSuppli OEM Semiconductor Spend Analysis report from information and analytics provider IHS (NYSE: IHS). This means that Apple will dramatically outperform the No. 2 purchaser, Samsung Electronics Co. Ltd., allowing it to remain the world’s top OEM semiconductor buyer—a position it has held since 2010… Apple is set to expand its lead in global chip purchasing in 2013, with growth of 12.3 percent once again leading the Top 10 OEM semiconductor purchasers.

Senior analyst for semiconductor spending and design activity at IHS Myson Robles-Bruce explained the benefit of Apple’s dominance in the supply chain:

“It’s well known that Apple has already conquered the smartphone and tablet segments—but behind the scenes the company is engaging in another kind of conquest: the dominance of the electronics supply chain,” said Myson Robles-Bruce, senior analyst for semiconductor spending and design activity at IHS. “Such a dominant position provides critical benefits, allowing one to dictate semiconductor pricing, control product roadmaps and obtain guaranteed supply and delivery. For Apple, these benefits translate into competitive advantages, letting it offer more advanced products at lower prices, faster and more reliably than the competition.”