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Wednesday, May 6, 2015

A third of iPhone/iPad sales came from Android switchers within Europe's 5 biggest markets in Q1

A third of iPhone/iPad sales came from Android switchers within Europe's 5 biggest markets in Q1:


Apple sold a record (for the quarter) 61.2 million iPhones in Q2, following a very successful iPhone 6 and 6 Plus launch. So popular are the first large-screened new iPhones that markets around the globe are seeing increase in demand for them, and almost exclusively at Android's expense.


Take Europe's five largest markets (EU5) — Germany, UK, France, Spain, and Italy — iOS reached a 20.3% share of total sales there, a 1.8% increase year-on-year, according to a new study from Kantar Worldpanel. More importantly, however, 32.4% of all new Apple customers ...

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