In the world of technology, having a discernible brand surely goes a long way. According to Millward Brown, a Kantar-owned company that focuses on brands and their value, Apple is 2015's holder of the most valuable world in the world, leaving one of its biggest rivals, Google, distant second.
Interestingly, Millward Brown's 2014 global brand ranking list featured the vice versa situation, with Google at the top and Apple behind, but Cupertino has seen a 67% spike in its brand value to $247 billion, which ensured it the current top spot. In 2011, 2012, and 2013, Apple was also the company ...
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