Microsoft success with Surface depends on pricing

Microsoft success with Surface depends on pricing:
ABI Research has some important advice for Microsoft (MSFT) to consider: If it wants its Surface tablets to succeed, it needs to price them lower than the iPad. ABI analyst Jeff Orr says that while Windows tablets will only account 1.5% of tablets shipped this year, the company could see that share grow tenfold next year if it plays its cards right and prices its tablets aggressively to compete with Google s (GOOG) Nexus 7 and Amazon s (AMZN) Kindle Fire. In particular, Orr thinks Microsoft s secret weapon is Windows RT, the lightweight version of its Windows 8 operating system that Orr says accelerates an existing ecosystem of vendors experienced with ARM-based development and leveraging the architecture strengths and represents Microsoft s first OS volley addressing future generations of computing devices while leaving much of the legacy Windows baggage behind.
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