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Thursday, November 6, 2014

In China, Apple beats Samsung in handset popularity

In China, Apple beats Samsung in handset popularity:

Over in China, Samsung is losing this year's popularity contest to Apple. This information comes from the China Brand Research Center (CBRC), which published its annual China Brand Power Index (C-BPI). While, in the past two years, Sammy was the first name on this list, when it comes to mobile, this year, the number 1 spot was overtaken by Apple.



The center measured the brands' "power" by polling 13,500 people, across 30 cities, aged 15 to 60, from August 2013 to January 2014, and rated them by “brand recognition” and “brand loyalty” (note that the poll took place long before the larger-screened ...


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